Download the free 20-page “Maximize the Potential of Your Public Library” report here now.
It wasn't written for librarians – it was written for city managers by ICMA the International City / County Management Association. Stephen Abram said:
This report is NEW. It is done by the municipal leaders association (ICMA) and not by a library association. It contains real examples and success stories and it is in the language and context of local government. And it is only 20 pages long which is just right for very busy municipal employees and politicians and their staff.
Kathy Dempsey wrote this about the report at the ‘M’ Word: Marketing Libraries blog:
WOW. This is an absolute GIFT for public libraries that are trying to get / keep funding and to convince local officials that libraries are valuable to communities. I’m telling you, it would be hard to find something more valuable. ... email this link to your officials. Put a return receipt on the email so you know they’ve opened it. Propose to take them to lunch to talk about it. Print a copy, put a bow on that baby, and drop it off at their offices with a bundt cake or something. Do whatever you need to do in order to get this into their hands. This is GOLD for today’s struggling PLs. Spread the word!
Here’s an excerpt from the report:
Learn how public libraries can help local governments tackle critical community priorities such as economic development, public safety, environmental sustainability, cultural diversity, education, and literacy. This new report and accompanying case studies provide examples and instructive guides on how public libraries in jurisdictions large and small are partnering with local governments and organizations to develop innovative solutions for important strategic community initiatives.
The ‘M’ Word: Marketing Libraries blog: A Gift Worth Its Weight in Gold: ICMA Report Can Convince Public Officials of the Value of PLs
Stephen's Lighthouse: Must Read Report from ICMA for Public Libraries
ICMA: Maximize the Potential of Your Public Library